What I Do
Below are some of my favorite projects: ones where the strategy clicked, the copy resonated, and the results proved it. Some launched new products into competitive markets. Others saved brands that were struggling to differentiate. All of them started with a problem worth solving.
Don't see what you're looking for? Drop me a line. I've got plenty more where these came from.
Service and Landing Pages
This project addressed a costly pipeline gap by shifting the focus from passive outreach to a data-driven process that connected employers with physicians actively seeking new roles. I overhauled the messaging and visuals, leading to a 15% increase in lead-to-MQL conversion and higher-value employer contracts.
To earn the trust of multimillion-dollar biotech firms, I rebuilt the service page around what truly mattered to them: lab expertise. The payoff was a 34% jump in qualified consultations and 250,000 square feet of lab space secured for Series B clients.
This solution page had to sell complex, AI-powered workforce technology to hospital executives to curb massive labor costs. I delivered a value-first narrative that resulted in a 12% jump in enterprise demo requests and positioned Aya as a tech leader, not just a staffing agency.
Paid Ads
This lead magnet had a tight, seasonal window to capture high-value growers facing high input costs. By framing the offer as a "free irrigation system audit," the company achieved a 30% lower cost-per-qualified lead and secured a pipeline of growers with over 10,000 cumulative acres.
I launched this high-contrast social ad to drive top-of-funnel leads by diagnosing a common recruiter pain point. The "still recruiting in the dark" creative delivered a 17% higher engagement rate than typical lead generation posts, significantly increasing white paper downloads and overall prospect volume.
This Instagram ad had to disrupt the status quo for sole practitioners and small firm managers using a humorous, direct approach. It successfully drove a 22% improvement in click-through rate over standard ads and generated hundreds of free trial sign-ups from qualified firm leaders.
Case Studies
The Bullseye Farms case study became a powerful proof point for Ceres, showing how their aerial imagery turns complex agricultural challenges into measurable gains. By clearly connecting technology to real-world impact, it equipped the sales team with a compelling story to build credibility and close new deals.
Supporting 1,500+ franchise locations around the world meant finding a way to keep everything connected while still giving each location freedom to manage its own promotions and schedules. By unifying Ignite's web platform and layering in a smart local SEO strategy, organic traffic grew by more than 25% and boosted conversions 10% year over year.
A clear, results-driven case study gave the sales team the proof they needed to show CoreHire’s value. By highlighting how a major healthcare system filled 43 roles in just 90 days, the story became a key tool in demonstrating ROI to prospective clients.
Videos
I created a direct, engaging video script to quickly communicate DocCafe's core strength: access to the largest network of active healthcare professionals. The video became a high-performing bottom-of-funnel asset, reducing cost-per-demo request by $3.50 compared to display campaigns.
This explainer video focused on the pain of manual scheduling to highlight how the app-based platform delivers immediate control and cost savings to hospital leaders. By emphasizing "real-time data" and "labor cost reduction," the video helped increase lead-to-MQL conversion for the Shifts product by 22%.
To position this API as the definitive solution for document automation, we showcased its speed and security in an engaging, two-minute explainer video. The campaign successfully drove a 13% increase in trial sign-ups and reduced the average sales cycle by demonstrating immediate product value.
White Papers, Guides, & eBooks
A comprehensive guide was key to cut through the noise, giving busy attorneys a foundational, step-by-step roadmap to modern digital marketing. Positioned as the ultimate authority, the resource became one of the site’s top-performing pages, earning over 4,000 unique views and an average on-page time of nearly seven minutes.
This technical guide was designed to convert growers with drip systems by proving that Ceres's aerial imagery detects invisible leaks and pressure issues before they impact the crop. I quantified the value proposition by showing the typical customer sees an average savings of 7% to yield, which translates to over $45,000 in profits for a 1,000-acre operation.
I wrote this white paper to directly address the physician shortage, proving that real-time candidate data is the only way to accelerate hiring and keep costs in check. The resource successfully drove high-quality C-suite leads by demonstrating how our insights improve staffing efficiency and safeguard patient care.
Articles
Establishing thought leadership in AI governance, the piece explained how to build guardrails that prevent financial and reputational damage from deploying AI models. The publication drove a 28% increase in quality time-on-page for our executive audience, positioning VentureBeat as the authoritative partner for AI risk management.
A successful profile showcased Idiomatic pioneering work in using contextual AI to unlock value from messy customer data, validating the platform's unique technology bet. The article led to a 15% spike in inbound leads from Product and CX leaders who recognized the innovation in our voice-of-customer solution.
I tackled the emotional topic of money and work by providing executives with hard business facts on how to boost staff productivity. This resource helped secure a high volume of C-suite meetings by showcasing a proven 3:1 ROI for ACI’s specialized EAP solutions.
Blog Posts
I wrote this blog post to demystify Botox for Walnut Pond's local patient base, showing them it's a trusted tool for both cosmetics and TMJ pain relief right in the dental office. The content successfully increased service awareness and led to an 11% increase in consultations for Botox procedures.
Focusing on ethical travel, this blog post educated travelers about the difference between exploitative animal encounters and true conservation tourism. By emphasizing the expertise of local guides and the direct economic benefit to communities, the article successfully boosted click-throughs to our Africa and Wildlife trips by 16%.
Challenging the outdated mindset of passive recruiting, this blog post clearly proves that proactive, direct outreach is what today's high-demand physicians now expect. Shared organically on LinkedIn, the content generated over 2,800 impressions and drove measurable engagement from active healthcare recruitment professionals.